Stir PR briefed to launch new parenting website

Lifestyle agency Stir PR has been brought in to promote pregnancy programme Emma’s Diary and help launch new parenting website Families, following a three-way pitch process.

Part of the Lifecycle Marketing group, Emma’s Diary provides pre-natal, pregnancy and early post-natal advice from the Royal College of General Practitioners (RCGP) and other industry specialists.

Families is a new website due to launch this summer, which will lead on from Emma’s Diary, covering toddlers through to 11-year-old children.

Stir has been briefed to increase awareness and enhance the credibility of Emma’s Diary, as well as help launch Families.

The account will be led by Sarah Tadier, account director at Stir PR.

Chris Hill, development director at Emma’s Diary, said: “The market for offering parenting advice is competitive, so it’s essential we’re able to share relevant information to stay front of mind for parents and carers.

“With their insight-driven strategy and creative ideas, Stir PR was the clear choice to take on the job of raising awareness of Emma’s Diary in the UK, as well as launching our exciting new site Families in a few months’ time.”