Start-up SalaryFinance expands brief for Clarity

FinTech company SalaryFinance, which was co-founded by former Google UK MD Dan Cobley, has brought in Clarity PR as its retained agency to raise awareness of its service.

SalaryFinance allows working people to consolidate existing personal debt into a low cost loan, with repayments made via salary deductions.

The company initially engaged Clarity PR to support the launch of its service in the UK last year. Clarity’s retained brief will see it raise awareness of the service via a sustained media relations programme, highlighting SalaryFinance’s social purpose.

Sara Collinge, Clarity PR’s UK Director, said: “We’re delighted to be working with the team at SalaryFinance to drive awareness of its new employee benefit. Many employers in the UK are searching for truly meaningful employee benefits and what SalaryFinance delivers can make a real difference to many people struggling with debt repayments.”

SalaryFinance was founded by former Google UK MD Dan Cobley (pictured right), ex-banking consultant Asesh Sarkar (left) and entrepreneur Daniel Shakhani (centre). The company is backed by Bright Bridge, a FinTech incubator run by VC Blenheim Chalcot.

Sarkar added: “The need to reduce debt pressure on UK workers is very real  and if we can reduce employees financial worries, it will improve their health and social well-being.  We selected Clarity because of their long track record of helping innovative FinTech startups establish themselves in the UK market.”