LJFpr rebrands to Cubed

Manchester-based LJFpr has picked up two briefs to work with recruitment group Rethink and the Institute of Directors (IoD). It has also rebranded to Cubed as it expands its services to include content creation.

The agency will handle a global PR brief for Rethink, advising on the company’s comms across the UK, Ireland and Asia. Cubed’s brief includes internal and external comms and managing corporate announcements, as well as promoting its divisions including Rethink Recruitment and the RTM talent management arm.

Andy Lord, Rethink COO, said: “Our business has grown substantially in recent years and a series of acquisitions and organisational changes mean we need a robust, international communications strategy and that is what Cubed has quickly and adeptly evolved for us in recent weeks.”

Cubed will also manage the PR for the IoD in the North West, promoting the body with a media relations brief which includes regional press.

The rebrand, Cubed MD Leanne Forshaw Jones explains, is a reflection of the business’ three core offerings; consulting with clients, content creation and communication with the relevant media.