Alma supports Yü Group £10m flotation

Alma PR is providing comms support to UK utilities supplier Yü Group following a successful float on London’s AIM market.

Yü Group is an independent supplier of gas and electricity which focuses on UK SMEs.

It raised £10m in what the company describes as a “heavily over-subscribed placing”. The company intends to use the raised funds to accelerate its growth in the UK SME market.

Josh Royston, Hilary Buchanan and John Coles make up the Alma PR team working on the brief.

Coles said: “Yü Group is an excellent company with a great story to tell. A very entrepreneurial management team who have overcome incredible bureaucratic hurdles to take on the big six and challenge the status quo.

“We’re delighted that the fund raising was so well supported and we look forward to working with the team.”