Mirada hands financial PR brief to Newgate

Mirada, a developer of products for the digital TV market, has appointed Newgate as its financial PR agency following a competitive pitch process.

Newgate has been appointed to communicate Mirada’s business to the investment community by increasing its presence in national and investment media.

Mirada develops user interfaces for digital TV broadcasters and channels, enabling TV content to be delivered across multiple devices.

Bob Huxford, Newgate’s Growth Companies head, leads the brief. He will be supported by senior consultant Robyn McConnachie and account executive Ed Treadwell.

Huxford said: “Mirada is a dynamic business with a compelling proposition and strong positioning in an exciting growth market. We are delighted to have been appointed to support the management in the next phase of the Company’s development.”

Jose Vazquez, CEO of Mirada, added: “Mirada is currently embarking on a number of significant deployments with the recent launch of an OTT solution in Latin America and further rollouts of its solutions across major broadcast networks in the region expected soon.

“As experienced financial PR practitioners in the AIM technology space, Newgate is well placed to help us in effectively communicating these important developments.”