CEWE UK hires Alfred

Alfred has been chosen to handle press office activity and comms advice by photo printing company CEWE UK.

The agency is to help grow CEWE UK’s CEWE PHOTOBOOK and CEWE Photoworld brands in the UK market.

Alfred will run all UK press office activity, as well as support projects throughout 2016 with the aim to raise the brand’s profile with consumers.

The agency will also advise on the brand’s social media strategy, working closely with CEWE UK’s in-house team and digital agency.

Sarah Brockhurst, marketing manager for CEWE UK, said: ‘When we began the task of recruiting a new PR agency, Alfred came highly recommended and from the first meeting I knew we had to get them on board.

“Its pitch was brimming with brilliant ideas rooted in strong consumer insight, and they’d really got to know and understand our brand. We were looking for an agency that had a strong integrated approach to communications, digital and marketing; Alfred demonstrated its second to none capabilities from the outset. The team is enthusiastic and collaborative and we’re really excited to have them on board.”

Dan Neale, Alfred co-founder, added: “We’re thrilled to be working with CEWE. It’s been an exciting time getting to know the brand and the team as we worked through the briefing process.

“Now it’s time to get cracking as we help them with further growth and expansion in the UK market.”