Way To Blue briefs Björn Köster to lead German offer

Way To Blue has named iCrossing’s Björn Köster as its new German MD, who will be based in the agency’s Munich offices.

Köster was previously VP of global business development at marketing agency iCrossing, where he developed cross channel digital marketing strategies for several medium to large enterprises.

In his new role, Köster will report to Way To Blue’s European MD, Alicia Deza.

Way To Blue CEO said: “We are thrilled to be further cementing our presence in the German market. Our intention is to further invest in GSA under Björn’s leadership and provide an integrated service to clients that truly stands out from existing offerings in the market.”

Köster said: “I´m very proud tohave joined this international and innovative company where we share our passion for communications and where we strongly believe in positive disruption within the digital ecosystem and beyond.”