Jacamo briefs M&C Saatchi PR

M&C Saatchi PR has been appointed by Jacamo, the online menswear brand, to support Jacamo with both brand and product PR.

The e-tailer wants to be seen as a fashion destination for modern men and M&C Saatchi will work closely with the brand ambassador and ex-cricketer Andrew Flintoff to deliver content for both digital and traditional media.

M & C Saatchi will report to Ed Watson, director of communications at Jacamo, and senior press officer, Jenni Bamford.

Chris Hides, UK MD at M&C Saatchi PR, said: “Jacamo is a really great win for us, it is a no-nonsense, irreverent brand that is not afraid to do things differently. We have been tasked to deliver a campaign designed at creatively targeting real men. The brief plays to the strengths of the agency showcasing our capabilities not only in traditional media relations but also on experiential and digital campaigns.”

M&C Saatchi PR has worked with a range of clients to build brand awareness through consumer platforms including Red Bull Studios Future Underground and The House of Peroni.

The appointment comes at a time when Jacamo, part of the fashion retailer N Brown Group PLC, has announced double digit year-on-year growth.