Iglu chooses Hills Balfour to handle PR

The UK’s largest independent agent for ski and cruise holidays, Iglu, has chosen travel PR and marketing consultancy Hills Balfour to handle the PR for its ski and cruise brands in the UK and Ireland.

Hills Balfour has been brought on board to grow the Iglu Ski and Iglu Cruise brands and will handle comms activity across all media, targeting both experienced skiers and cruisers, as well as ‘new to cruise’ and ‘new to ski’ holiday makers.

The account will be led by Hills Balfour’s PR account director, Amy Scott, who will be supported by PR account managers Freya Boucher and Grace Armitage.

Simone Clark, MD of Iglu, said: “It’s a really exciting time for us – Iglu Cruise is celebrating its tenth successful year, and 2016 will see Iglu Ski come of age as it hits 18. We are so proud to have developed two such iconic brands which deliver huge value and variety, as well as deep rooted product knowledge and passion for travel. We are delighted to be working with Hills Balfour who share our passion and experience, and are excited for the year ahead.”