Hometrack hands retained brief to MRM

Hometrack, a residential property market analyst, has appointed MRM as its retained agency to support its media relations and public and regulatory affairs monitoring.

Chris Tuite, MRM’s associate director, leads the account team, which is made up of the agency’s corporate and consumer units. He will be supported by a team of people from across the agency including Havard Hughes, MRM’s head of public & regulatory affairs.

Charlie Bryant, Hometrack CEO, said: “MRM, with its proven track record of success, and award-winning credentials are able to offer us a unique blend of knowledge, expertise and enthusiasm, was an obvious choice for us. We are looking forward to working with the team to build on our current profile.”

Hughes added: “We are delighted to be working with Hometrack, which is such a crucial supplier of leading industry data. The housing market is a vital economic driver and consequently has been at the centre of regulatory and public policy developments in recent years from the Mortgage Market Review to the Mortgage Credit Directive.

“We are excited at the prospect of bringing MRM’s established regulatory and mortgage sector experience to bear given the considerable shifts in policy we have seen since the budget.”