Global mobile network Truphone hires Alan Banks to lead PR function

Global network provider Truphone hires Marketo’s Alan Banks to the newly-created chief sales and marketing officer role, with responsibility for the company’s comms function.

Reporting into Truphone‘s CEO, Ralph Steffens, Banks will also lead Truphone’s global sales and marketing teams. He is in charge of marketing Truphone’s services and products, as well as contributing to the company’s brand strategy moving forward.

Prior to this, Banks was EMEA MD for marketing software company Marketo, where he was responsible for overall business operations across the region.

Steffens said: “Alan has fantastic experience having transformed sales and marketing processes for some of the world’s biggest technology companies. As Truphone has gone from strength to strength, experiencing superb growth, we have had to restructure our business to ensure we maximise the potential from this growth. Alan will be invaluable in enabling this to happen, driving sales execution and market penetration in our core regions.”

Banks added: “I am delighted to begin my new role at Truphone, a company that I view as a true disruptor in its field with the potential to be one of the world’s great companies.

“Truphone has invested heavily in its service offering to its customers as well as its company structure. In an industry dominated by localisation, Truphone, as the first global mobile network, is now in the perfect place to becoming a dominant player in the field. I am excited to help the company realise its global potential.”