adidas hands running and women’s performance briefs to Hope&Glory

adidas has brought in Hope&Glory to handle the PR around its running and women’s performance categories, following a competitive pitch.

The agency has been briefed to work with the adidas London newsroom team across three main channels – the brand’s social channels, editorial activity and influencer-driven campaigns.

For running, the brief will focus on raising awareness and understanding of adidas’ BOOST franchise, helping to promote the technology across its range of performance running shoes.

For adidas women, the brief will initially focuses on enhancing the brand’s #workit exercise campaign into the January fitness season and promoting its S/S16 ranges.

The accounts will be led by Hope&Glory’s managing partner, James Gordon-MacIntosh, and associate director, Pieter Graham.

The team will report to adidas’ editor for style and women, Laura Coveney, as well as PR managers Sebastian Bell and Paul Brady.

Gordon-MacIntosh said: “adidas is a dream account for any agency so we’re over the moon to be working with them. The newsroom model adidas has adopted, with the integration of editorial, social content and influencer engagement, is the most advanced we’ve worked alongside and there are some big plans to grow in the categories we’re going to be working with them on. New client briefs don’t really get better, as far as we’re concerned.”