Tin Man to launch Instagram app Takumi to connect brands with ‘influencers’

Tin Man has been chosen to launch Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram”, following a three-way pitch.

Takumi will connect Instagram “influencers” (people with between 1,000 and 100,000 followers) with the brands that they, and their followers, love.

Takumi’s influencers will be able to choose which campaigns they pursue based on their interests and those of their followers, and will be paid a fee in proportion to their reach.

Tin Man will handle the October launch of the app to both the Instagram influencer community as well as to brands.

The initial campaign will run for four months and, as Takumi launches across other social networks, there is scope to work on future projects.

Mats Stigzelius, co-founder of Takumi, said: “We were immediately impressed with Tin Man’s approach to dissecting a brief and devising a strategic yet creative campaign to take us to market. There are big plans for the roll out of the Takumi brand and we want Tin Man on the journey with us.”

Mandy Sharp (pictured), founder of Tin Man, said: “Over the past few years, we’ve seen an explosion of the vlogger community and the huge power they hold with consumers.

“The influence of Instagramers is the newest chapter in this narrative and Takumi is in a position to be a part of this phenomenon. It’s an exciting proposition and we’re keen to build on our current experience of influencer campaigns to really make this fly for Takumi.”